Our Story

Founded in 2018 with the aim to empower women through fashion.

 Rein brings together a converted and considered collection of brands from around the world for the liberated and powerful women

 Rein is home to all things fashion, lifestyle and wellbeing essentials that are made for the strong and independent women. Enter a world that showcases style, quality and fit to make the independent women feel powerful and confident in what they wear.  

After graduating from Parson's, leading design college in New York City with a diploma in Fashion Business, founder Gabrielle Oldfield decided to launch Rein and start her own fashion path. Months later Rein online store was founded in November 2018. Fast forwarding to 2020, Gabrielle has opened Rein Showroom, an appointment based model. 

Rein Showroom gives customers a more tailored and personable experience plus another point of contact to continue the relationship. Part of Rein's ethos has always been to offer a bespoke experience. "I want to give value to our customers beyond a product and help support women to make them feel powerful and confident in what they wear”

"It allows us to fully understand a customers wardrobe needs. As a result, customers buy smarter, less often and more sustainably.”

Our Brands
We take a considered approach when selecting and sourcing our collections. We work with brands that not only design beautiful pieces but also share our values of empowering and building confidence women. 


As seen on:

M2 Women

Miss FQ


Counter Journal

Remix Magazine